Product Placement
Building brands through product exposure to millions of consumers
Thousands of products, logos and brands enter America’s households daily. They enter the minds and memories of viewers through product placement in your target audiences’ favorite television shows, movies and music videos. I.S.M. Entertainment combines production needs with consumer brands to form what is known as product placement. What makes these combined efforts beneficial is low cost and high profile brand exposure. Product placement helps studios achieve realism while reducing production costs, with brands benefiting from high impact exposure. Product placement is the only form of advertising with a diminishing cost per thousand, as brands placed in films and television shows are there for life. Through association with major Hollywood productions, ISM will bring one of the most cost-effective advertising mediums to your doorstep, providing your brand with exposure that would otherwise be impossible to obtain.
Brand Integration
Fully integrate your brand in movies and television productions
Brand integration in entertainment properties goes beyond traditional on-camera exposure for your product or service. Brands become an integral part of a film or television story line, creating “win win” situations for both the studio and corporate partner. From immersion to execution, ISM takes a hands-on approach when it comes to the creative process. ISM manages the development and implementation of specific program content, insuring that our clients' financial and marketing initiatives are satisfied. America is a country built on branding. ISM understands that a brand is an experience that is developed and shaped in response to culture, a culture that is heavily influenced by Hollywood celebrities and productions.
Cause Related Entertainment Marketing
Leverage Hollywood properties and deliver your cause related message to millions
Today’s sound-bite focused media presents challenges to nonprofit organizations working to provide important data and perspective to the public. Including ISM’s targeted cause related entertainment marketing programs in your organization’s strategic communications campaign will:
• Allow more nuanced exploration of an issue.
• Provide an emotive understanding of complex trade-offs.
• Raise awareness, achieving high retention of information long after a show’s airing or movie’s release.
• Create a news hook and entertainment buzz to boost results of traditional communication and educational activities.
From concept to execution, ISM will produce targeted consumer driven programs that clearly deliver your cause related message.
Cross Promotions
Create incremental sales for your brand through consumer driven entertainment marketing promotions
Cross promotions have become increasingly significant in the marketing of Hollywood properties, from feature films to television shows and DVD releases. These promotions take the consumer a step further, from simple recognition to actual interaction with brands. ISM cross promotions link brands with specific Hollywood properties, enticing consumers to come into contact with and purchase products at retail and online. With careful planning, programs will be implemented and executed utilizing your existing media budgets, leveraging the power of Hollywood at a substantially reduced cost. Let ISM create exciting cross promotions for your brand that will allow you to cash in on implied celebrity endorsement while stimulating sales and brand recognition!
Celebrity Outreach
Expand brand awareness and credibility through Hollywood trendsetters
Celebrity gifting has become such a hot commodity that brands are creating advertising divisions that will exclusively focus on lifestyle marketing through direct celebrity placements. ISM offers a wide variety of celebrity gifting opportunities including Award Shows, Movie Premieres, Charity Events, Hollywood Parties and more. The implied celebrity endorsement is tremendous, strategically impacting brand awareness due to the entertainment industry’s tremendous influence over consumers. Let ISM develop long term relationships for your brand with Hollywood’s A List, through on-going entertainment marketing gifting.
Independent Film Integration
Significantly reduce production costs for your independent film production
With over 30 years of product placement marketing experience, ISM has recognized and identified the needs of independent film producers. Unlike major studio productions with $100 million dollar plus budgets and teams of product placement representatives, ISM understands that resources are limited when it comes to putting together a comprehensive product placement program for your film. Often producers, production coordinators and/or art department personnel try to manage product placement initiatives while also handling day to day duties. This ultimately takes away from production responsibilities, while also reducing the efficiency and effectiveness of product placement marketing.
What ISM has to offer is "Production Resources," facilitating all of your product placement, promotion and brand integration needs while ultimately reducing your bottom-line production costs. Your production team will be able to focus on what they do best, instead of worrying about plasma televisions and picture vehicles. From Warner Bros. to Disney to Sony, all of the major studios have Production Resources & Promotion departments that work exclusive to secure brand partnerships for their film properties. ISM becomes your Entertainment Marketing team, focused on significantly reducing your production costs with real life brands and services.
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